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Company Philosophy

Just as energy comes from the sun, our energy as a company comes from our customers. We are innovative, resourceful and driven. And we are always mindful that the real measure of how good we are is the impact that we have on our customer’s bottom line. By focusing on yours, ours is strengthened as well.

Horticultural Alliance was founded in 1997. Today, it is the horticultural division of Italpollina.  Quality, passion, innovation and respect for Nature have always been Italpollina’s leading values. Operating today in more than 70 countries worldwide, with four production sites and 13 commercial offices, Italpollina offers a wide range of biotechnological and certification solutions for sustainable agriculture and horticulture. 

Every day, HELLO NATURE!

A plant grows well if it has strong roots—the same for our company. In the 1970s, Cav. Licinio Bonini founded Italpollina. Having already found success in agriculture since 1953, Licinio anticipated the increasing need of sustainable agriculture solutions. His approach was to produce fertilizers that would increase the chemical, physical and biological fertility of soil while fully respecting human and environmental health.

Licinio’s vision came true when the first manufacturing facility opened in 1973 in Rivoli Veronese, Italy, for the production of organic fertilizers. The new technology was quickly a success across Europe, and in the 1980s, Eng. Nello Bonini expanded Italpollina’s product offering and worked to make Italpollina an international company. That vision came through over the next few decades, with new manufacturing facilities opening across the globe, as well as an International Research and Development Centers. 

The company produces the highest quality, most complete products that are both environmentally sound and economically sensible. Commercial and residential users alike will achieve benefits they can see and measure.

We continue to strive to earn our place with our CUSTOMERS; and are always mindful that the real measurement of how good we are to our customers is the impact that we have on their bottom line – and indeed our own bottom line. From the supply side, our strategy is to seek out companies in our markets that have value-added technology and incorporate these technologies into a successful and profitable sales and marketing program that is anchored by direct contact with CUSTOMERS.

We are always mindful that all energy comes from the CUSTOMER.